You may have heard of April 21 being referred to as “Mobilegeddon.” This means Google updated its search algorithm to change the way it evaluates sites on mobile devices. Google’s new algorithm gives favor to websites deemed “mobile friendly” by ranking them higher in the search results. The purpose of this update is to allow users to easily find mobile friendly web pages when browsing on their smartphone, allowing for a better browsing experience. The updated algorithm only applies to Google searches made on smartphones, and does not affect search results on desktops or laptops.
For a site to be considered mobile friendly, the site must use large enough text to be legible on a small screen, position links far enough apart so they are easily tapped, avoid technology that isn’t common on mobile devices and size the screen so users don’t have to zoom in.
Google is able to test if your site is mobile friendly here: https://www.google.com/webmasters/tools/mobile-friendly/
If your site is not mobile friendly, it will rank lower in Google’s search results on a smartphone. Once your site is updated to be mobile friendly, it will perform better in mobile searches. At Space2Burn, we are experienced in designing and executing mobile friendly sites and would be happy to answer any questions you may have about this change.